Since its creation in 1903, Buick has been a long Essays - Transport

Since its creation in 1903, Buick has been a long Essays - Transport Since its creation in 1903, Buick has been a long standing giant in the automotive industry. Overcoming bankruptcy just one year after its creation, Buick quickly became " the N umber one producer of automobiles in 1908 , surpassing the combined production of Ford and Cadillac, its closest competitors (Gustin,1993) . " Buick is known for many things; such as the creation of the overhead valve engine or its widely known smooth engines, but Buick is also known to have a reputation for wide bodied boat like vehicles that only elderly people drive. Over the years the reputation of Buick has stayed the same, its an old people car, the "Grandpa of Automobiles (Gustin, 1993) ". But in more recent times, they have changed their whole marketing strategy and have caught the attention of the younger generations with advancements in technology and release newer models with turbocharged engines. These changes however did not change how Buick handles its busine ss, they have attracted younger consumers, but have stayed true to their core market. To attract a younger generation of consumers, Buick had to test out the market in some of the following segments: market value, age on consumers, advertising, popularity, and technological necessities. They had to evaluate exactly how to go about these categories, without jeopardizing their reputation and could not risk losing out on the younger consumer market. Primarily an elderly vehicle, they had to embrace the idea of changing up their entire marketing platform. The company had to remove the image of only elder drivers driving Buicks. The advancements in the physical look of the vehicle also helped with the changing of consumer minds. Buick also launched a series of commercials where the slogan was "Is that a Buick" coming out of the mouths of many young people but also older people, showing that they have revamped their lineup and its indistinguishable as just an old person car. Changing the internals of the vehicle, with newer technologies has also changed the market value for Buick, Including the newest advancements that every company is going for: Apple Car Play and Wireless QI Charging. These new features, and physical changes were only some of the steps to revamp the marketing of the company. Revamping the marketing platform came with the collaboration of Zach King," a trick cinematographer who works in a medium called Vine (Bond,2014) ". King used his fame and notoriety on the social media app to advertise for Buick, and quickly gained them more viewers and followers on social media platforms. King was able to reach the younger generations of consumers, using cinematic enhancements to make the vehicle more likeable. " The average age of the of a Buick buyer was 60.3, the highest of all mainstream makes, and second only to Lincoln, which IHS classifies as a luxury brand. (Bond,2014) " This is a statistic that Buick wanted to change. They researched the market and did surveys on what consumers would like to see in their product. "We're attacking head-on the false familiarity of Buick being an old person's brand . (Colias,2014) " That is the new marketing plan created by Buick-GMC Chief Duncan Aldred. Buick is part of the General Motors family including GMC, Chevrolet, and Cadillac. Since its revamp and relaunch the Buicks sales went up twelve percent from its previous position, while Cadillac dropped to negative two percent in sales. Further on since the revamp, in the second quarter of the following sales year, Buick had an unprecedented number of new customers. " Most Buick newcomers came from Chevrolet at seventeen percent, followed by GMC nine percent, Ford five percent, Toyota four percent and Honda and Cadillac with three percent each. (Colias,2014) " These numbers reflect how well Buick has done with their marketing and research. The numbers that stick out most are the Chevrolet, GMC, and Cadillac, owned by the same parent company, but Buick has now taken over as the preferred child in the family. Some may ask why Buick did a complete switch up all at once instead of over a few year time span. The answer may not be as simple as we would like to think, but in the opinion of

How to Use Comments in Java Code

How to Use Comments in Java Code Java comments are notes in a Java code file that are ignored by the compiler and runtime engine. They are used to annotate the code in order to clarify its design and purpose. You can add an unlimited number of comments to a Java file, but there are some best practices to follow when using comments. Generally, code comments are implementation comments that explain the source code, such as descriptions of classes, interfaces, methods, and fields. These are usually a couple of lines written above or beside Java code to clarify what it does. Another type of Java comment is a Javadoc comment. Javadoc comments differ slightly in syntax from implementation comments and are used by the program javadoc.exe to generate Java HTML documentation. Why Use Java Comments? Its good practice to get into the habit of putting Java comments into your source code to enhance its readability and clarity for yourself and other programmers. It isnt always instantly clear what a section  of Java code is performing. A few explanatory lines can drastically reduce the amount of time it takes to understand the code. Do They Affect How the Program Runs? Implementation comments in Java code are only there for humans to read. Java compilers dont care about them and when compiling the program, they just skip over them. The size and efficiency of your compiled program will not be affected by the number of comments in your source code. Implementation Comments Implementation comments come in two different formats: Line Comments: For a one line comment, type // and follow the two forward slashes with your comment. For example: // this is a single line comment int guessNumber (int) (Math.random() * 10); When the compiler comes across the two forward slashes, it knows that everything to the right of them is to be considered as a comment. This is useful when debugging a piece of code. Just add a comment from a line of code you are debugging, and the compiler wont see it: // this is a single line comment // int guessNumber (int) (Math.random() * 10); You can also use the two forward slashes to make an end of line comment: // this is a single line comment int guessNumber (int) (Math.random() * 10); // An end of line comment Block Comments: To start a block comment, type /*. Everything between the forward slash and asterisk, even if its on a different line, is treated as a  comment until the characters */ end the comment. For example: /* this is a block comment */ /* so is this */ Javadoc Comments Use special Javadoc comments to document your Java API. Javadoc is a tool included with the JDK that generates HTML documentation from comments in source code. A Javadoc comment in  .java  source files is enclosed in start and end syntax like so:  /**  and  */. Each comment within these is prefaced with a  *.   Place these comments directly above the method, class, constructor or any other Java element that you want to document. For example: // myClass.java/** * Make this a summary sentence describing your class.* Heres another line. */public class ​myClass{...} Javadoc incorporates various tags that control how the documentation is generated. For example, the  param  tag defines parameters to a method: /** main method * param args String[] */​ public static void main(String[] args) ​{ ​ System.out.println(Hello World!);​ } Many other tags are available in Javadoc, and it also supports HTML tags to help control the output. See your Java documentation for more detail. Tips for Using Comments Dont over comment. Every line of your program does not need to be explained. If your program flows logically and nothing unexpected occurs, dont feel the need to add a comment.Indent your comments. If the line of code you are commenting is indented, make sure your comment matches the indentation.Keep comments relevant. Some programmers are excellent at modifying code, but for some reason forget to update the comments. If a comment no longer applies, then either modify or remove it.Dont nest block comments. The following will result in a compiler error: /* this is /* This block comment finishes the first comment */ a block comment */

COACH INC. case study Example | Topics and Well Written Essays - 750 words

COACH INC. - Case Study Example In addition, there have been some difficult points in the economy that have affected business in the bagging industry. This means Coach Inc. has learned from and expanded on what competitors are doing within in industry in order to stay on top of the market and maintain their business. THE BUSINESS OF BAGGING CUSTOMERS Coach Inc. is an American company dealing in leather goods from bags, shoes, jeweler, wallets and many other products. Coach was started in 1941 and has expanded rapidly in leaps and bounds, especially after the turn of the 21st century, and right now it boasts of over 500 branches worldwide. Coach started as a bagging firm back then and specialized in the manufacturing and sale of leather bags. The company was later bought by a bigger company called Sara. Lee Corporations in the 1970s. Sara Lee was diversifying its merchandise leading to the purchase of Coach among others. This diversification strategy did not work out well for Sara Lee and Coach suffered from lack of focused management (Encyclopedia, 2012). The large portfolio proved hard to handle under one management. In 2000, Frankfort Lee, the CEO of Coach, convinced the management of Sara Lee to allow Coach to run independently. This strategy paved the way for the growth and expansion of Coach. In fact, the company's growth was averaged at 51% per annum since 2002. This paper seeks to establish the factors that contributed to this rapid expansion and what exactly is the reason why the company was less affected by the economic downturn in the later part of the first decade of the 21st millennium. This paper, therefore, starts by outlining the reasons why the company could weather the economic downturn storm and the strategies it employed. It then goes ahead to discussed what Coach did that its competitors did not hence giving it a comparative advantage, lastly, it analyses the success of these strategies employed by Coach Inc. In 2008, a global economic depression hit affecting the United S tates of America and the entire world. During this time, many businesses collapsed and Coach was expected to follow suit. However, Coach expanded its operations to wider markets in Northern America and competed with leading brands. Although the company started as a maker of small leather handbags for ladies, it is currently a leader in the sale of handbags, wallets, luggage, briefcases and many other related products. How Coach Has Managed to be Successful in Challenging Economic Conditions Coach managed to be successful despite the economic challenges as a result of several management and marketing strategies. One management strategy was the creation of a business plan with a corporate strategy. The corporate strategy gave Coach the authority to run its activities independently without the interference of the mother company. This proved to be the decisive step. Coach planned to expand and diversify its operations. The company, which had a narrow range of products that were made of leather diversified into jewelry, eyewear and picture frames production and selling. It opened more stores in International markets, including Canada and China, setting up multiple stores in the countries it ventured into. The large population in China gave the Coach Inc. a ready and wide market for its products. By increasing its market share, Coach was in a position to navigate through hard economic times. Coach managed to cruise through the economic downturn through proper analysis of trends in the fashion industry and market at large. Through this analysis,

Debating Same-Sex Marriage Essay Example | Topics and Well Written Essays - 750 words

Debating Same-Sex Marriage - Essay Example In this essay, the researcher shall portray the reasons as to why individuals would be for or against same-sex marriages before he gives a brief statement on what the society should opt for. Many arguments have been shot to support same-sex marriages that include homosexuals and lesbianism. Arguments have hit debates that since there is no evidence that same-sex parents are not poorer than heterosexual parents and that different individuals make more stable couples and that they do not have any impact on parenting abilities, they, therefore, are relatively better than heterosexual couples. Others have argued that same-sex marriages are unrelated to polygamous relationships which make it considerably a better way to escape cheating and unfaithful couples in marriage. Opponents to same-sex marriages have stated that marriage is traditionally meant to be a union of one man and one woman, homosexual and lesbianism unions can be classed with polygamy as it goes against the definition. Rel igious opponents have stipulated that God created the marriage institution for the purpose of procreation. Same-sex married couples cannot reproduce. This argument is based on the concept that God exists. However, giving this a second thought the ability of same-sex couples to reproduce is not entirely a problem because we have encountered heterosexual couples that are not able to reproduce and are comfortable with it. The society should, therefore, provide gay couples with similar legal and social identities allow them to access the advice of law and equal judgments upon it so as to avoid infringing upon rights of others. Gay marriages should be allowed to enjoy the same privileges’ enjoyed by the majority because only minorities differ from the rest due to the fact that these individuals are computed in terms of feelings and relationship.

The Next Generation Space Telescope Essay Example for Free

The Next Generation Space Telescope Essay For decades the Hubble Telescope has played a pivotal role in astronomy’s history.   However, by 2013, the Hubble may pail in comparison to the Next Generation Space Telescope.   Now known as the James Webb Space Telescope, scientists are hopeful that this Hubble upgrade will prove beneficial in advancing space discovery.   This infrared, observation device named after NASA’s second director will be built, maintained, and operated by NASA along with the help of Canadian and European space associations (NASA, 2007).   With the tentative date of June 2013, scientists are eagerly awaiting a launch that will take place off the Ariane 5 rocket (European, 2007). With its mission well defined, the Webb Telescope will look for evidence to substantiate the Big Bang Theory.   Also, while studying the stars and other celestial bodies, they hope to uncover the origins of the galaxies (Birth, 2007). Taking advantage of the Webb Telescope’s new optic capabilities will do this.   The new scope will have a primary mirror that is six times larger than that of the Hubble Scope (NASA, 2007).   This mirror will be comprised of numerous segments, all of which will unfold post launch.   These segments will be perfectly positioned through the use of micrometers. The telescope also contains an Integrated Science Instrument Module. This module is composed of a Near Infrared Camera, a Near Infrared Spectrograph, and a Mid Infrared instrument.   These properties will allow the telescope to be light sensitive from a wavelength of .6 to 27 micrometers.   Webb’s telescope will have such visual acuity that â€Å"we can see details the size of a U.S. penny at a distance of about 24 miles† (NASA, 2007 ).  Ã‚   This telescope’s visual capacity is so great that it can even detect the faintest of objects.   With the hope of studying the first stars and galaxies of the universe, the scope has been designed to view bodies up to 100 times more than the Hubble (NASA, 2007). Once all of the images and data have been collected, they will be sent to earth via a higher frequency radio transmitter. However, for this to occur, certain precautions must be taken.   The near infrared instruments work at 30 Kelvin while the mid infrared instruments work at 7 Kelvin (Koris, 2007) To accommodate this, sunshades will be made to protect the scope from the sun’s harsh glare.   The shades will reduce the telescope temperature up to 50 Kelvin, allowing for all machinery to work properly.  Ã‚   Precautions like these are essential, as the Webb telescope will not be serviceable like the Hubble Telescope (NASA, 2007). Unlike the Hubble that is only 600 kilometers away, the Webb telescope is some 1.5million kilometers from the earth and far beyond a space shuttles reach. With an estimated cost of   $35 million dollars, the Webb Telescope went into its first design phase and by the summer of 2007 it is speculated that the telescope will go into its second and more detail oriented design phase.  Ã‚   Scientists have high hopes for the James Webb Space Telescope.  Ã‚   NASA (2007) even stated, â€Å"JWST [James Webb Space Telescope] will be the premier observatory of the next decade, serving thousands of astronomers worldwide. It will study every phase in the history of our Universe, ranging from the first luminous glows after the Big Bang, to the formation of solar systems capable of supporting life on planets like Earth, to the evolution of our own Solar System† (NASA, 2007). Works Cited Birth of Stars and Protoplanetary Systems 2007, Available at   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://jwstsite.stsci.edu/science/starbirth.shtml European Space Agency 2007, James Webb Space Telescope Overview,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Available at http://www.esa.int/esaSC/120370_index_0_m.html Koris, Sally 2007, ‘James Webb Space Telescope Sunshield Membrane Passes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Critical Space-Readiness Testes’, Available at   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.irconnect.com/noc/press/pages/news_releases NASA 2007, The James Webb Space Telescope, Available at http://www.jwst.nasa.gov/whois.html

Henri Matisse:Goldfish :: essays research papers

Henri Matisse: Goldfish Henri Emoile Matisse, born in 1869, is regarded as one of the â€Å"great formative figures in 20th-century art†, as well as the leader of the Fauve group. Fauvism is defined as â€Å"an early-20th-century movement in painting begun by a group of French artists and marked by the use of bold, often distorted forms and vivid colors.† Matisse was associated with this group due to his use of vivid colors, as well as his unusual style of presenting objects. Many critics at this time called him, as well as other artists with similar styles, â€Å"a disgrace for art and therefore called them 'The Fauves'. The Fauves means 'Wild Beasts', a name that the artists of the group accepted with pride.† The main goals of the artists in this movement were to break away from the rigid Impressionist movement, and begin using bolder colors, as well as their own interpretations of shapes. The work of Matisse is based on the principals and possibilities of 'leaving out'. The human min d can fill in what is missing in the painting, like dimension, details and plastical forms. The Fauves expressed their feelings of joy for life and joy for art and painting. Fauvism paved the way for future styles of art, and was considered radical in the early 20th century. Henri Emoile Matisse was born in Le Cateau in northern France on December 31, 1869. The son of a middle class family, his first career was in the law field. However, an appendicitis attack in 1890 rendered him bedridden, and with much time on his hands, he began to study the art of painting. To help alleviate his boredom, his mother bought him a paint box, and thus began his new passion: painting. In 1893, the work of Matisse was noticed by Gustav Moreau, (1826-1898) French painter, who developed a distinctive style in the Symbolist mode. Matisse displayed his work for the first time in 1896 at the ‘Salon de la Societe Nationale’. In 1903, Matisse was exposed to the pointillist paintings of Henri Edmond Cross and Paul Signac. Pointillism was a late 19th-century method of painting, consisting of depositing small dots or strokes of pure color on the canvas. Seen from a distance, these â€Å"points† blend and give the effect of a different color and heightened lumino sity. The style, a development of impressionist color theories, was originated by the French painters Georges Seurat and Paul Signac.

Modern Language Association Essay

The Modern Language Association (MLA) format is the most used format in doing papers especially with Liberal Arts and Humanities subjects (Purdue Owl). This format is based primarily on the author’s name and page number format. But before we start discussing how to cite sources, we must first learn how to properly format the paper using MLA. According to the OWL at Purdue website, the paper size should be a standard 8. 5 x 11 inches with 1-inch margin on all sides. The paper should be double-spaced using a formal font style such as Times New Roman in 12 pts. On all pages of the paper, a header that includes the last name of the owner of the paper and page numbers should be placed. The first lines of the paper should be indented to the left and one line apart: First and Last Name of the owner of the paper, name of professor, Subject/Course, and the date. Once these things are set up, the paper could now be officially started; the title of the paper should be at the center one line following the date (Purdue Owl). There are two basic ways of doing an in-text citation using MLA format. The first is using signal phrases — naming the author first in the sentence and then placing in parentheses the page number where the citation came from after the cited words. The second is including the last name of the author in the parenthetical citation, written before the page number and without any marks between them. If a particular source has no author mentioned, there are also two ways on how to properly cite the material. First is to use the title of the work as a signal phrase or place a shortened version of the title in the parenthetical citation. In case of sources where an organization can be used as the source, use the name of the organization as if it was the author. If page numbers are missing, like in web sites, just include the name of the author, again, either as a signal phrase or a parenthetical citation (â€Å"MLA in-text citations† 2).